NetApp
Product Launch Video
Client: NetApp
Studio: Syndrome Studio
Creative Direction: Micah Hancock, Mars Sandoval
Design/Animation: Micah Hancock, Mars Sandoval
Edit: Micah Hancock
Sound Design: Micah Hancock
I edited and designed motion graphics for this product launch video showcasing NetApp’s vision for the future of data infrastructure. With a tight timeline and no original footage available, I approached the project as a complete visual storytelling challenge and built the piece entirely from stock imagery, custom-designed graphics, and transitions. Through thoughtful editing, visual composition, and a cohesive motion language, I transformed disparate assets into a polished narrative that communicated NetApp’s forward-thinking approach and technological innovation.