I led the motion design and visual effects team for this live-action commercial promoting AT&T’s prepaid mobile service, GoPhone. Designed around a seamless single-take shot, the spot transforms a hand-painted mural into a lively animated environment, using illustration, graphic transitions, and integrated VFX to highlight the service’s features. Working with agency Dieste through Syndrome Studio, we developed a visual approach that blended handcrafted artwork with motion to highlight GoPhone’s affordability, accessibility, and ease of use.